DIGITAL MARKETING

PORTFOLIO

Welcome! Below are samples of my media plans, case studies, copywriting, and other marketing work.

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Strategy

All successful digital advertising campaigns start with a solid strategy as foundation. I create media plans with my comprehensive knowledge of the digital landscape, drawing on my hands-on experience with major digital platforms and in-depth analysis of available data.

Media Recommendation (sample)
Media Plan (sample)
Target Audience Profile (Walmart beauty & hair care shoppers)
Target Audience Survey Response (ground beef shoppers)
Brands I’ve Worked With

Recommendations in my pitch decks include ideal channels and budgeting, targeting tactics, audience insights, suggested messaging, and best practices for creative formats.

My media strategy decks have won millions of dollars’ worth of business and provided the blueprint for hundreds of high-performing ad campaigns.

Insights

I’ve conducted dozens of survey studies delivered to a wide consumer base (5,000-10,000+ respondents on average).

My insights have been used to inform campaign strategies for brands I’m working with and to conduct general market research, with the aim of learning more about people’s shopping, travel, entertainment, and lifestyle habits.

Consumer Insights Holiday Study

I do deep data analysis to find unique commonalities or striking differences amongst respondents, then put together audience profiles and write research reports based on these insights.

My findings have been used for social media sharing, marketing materials, consumer insights research reports, and sales decks that bring in new business.

Insights for Social Sharing

My insights studies are also sometimes designed to build custom audience segments for direct targeting on paid media campaigns I’ve led. If, for example, a brand was looking for “frequent Target shoppers with children under 5 in household,” I would create a survey to find this audience, asking relevant questions about the respondents’ opinions on the brand, competing products, shopping habits, and more.

Survey respondents are then targeted directly on display and social channels, and lookalike audiences built from this panel base to widen reach.

Audience Targeting Survey

Account

Management

I’ve spearheaded over 100 paid media campaigns from sales pitch through wrap. I am often a key player in the sales process, brought into pitches to share my expertise on platform capabilities and offer strategic recommendations on what channels are best suited for a prospective client’s unique needs.

Client Success Case Study

From there, I have been the client’s main point of contact from setup through wrap, collecting assets, overseeing production of ad creative, and drafting ad copy according to each platform’s best practices.

After quality assurance and launch, I monitor delivery and make necessary adjustments to boost performance for any given KPI, carrying out A/B testing on creative and messaging to favor strongest performers. I share reporting with clients throughout the campaign, and put together a detailed wrap report at the end to highlight the campaign’s successes and make recommendations for future activations.

Sample Page from Campaign Wrap Deck

I provide an array of business copywriting services, with experience creating media plans, pitch decks, in-depth consumer insights studies, website copy, video scripts, whitepapers, SEO-conscious blog posts, high-converting social ad copy, and attention-grabbing display ad copy.